Privacy Policy

Last updated: March 01, 2023

Himi® Gouache Paint, Paints, Gouache Refill (“Company” or “We“) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes:

The types of information we may collect from you or that you may provide when you purchase, download, install, register with, access, or use our products, services, content, features, technologies or functions offered on our website, desktop or mobile applications, and other online services that link to this policy (collectively, our “Services“).
Our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to information we collect in our Services and in email, text, and other electronic communications sent through or in connection with our Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, register with, access, or use our Services. By downloading, registering with, accessing or using our Services, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or through our Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information through our Services. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

Information We Collect and How We Collect It

We collect information to provide better Services to all users.

Types of Data We Collect

Personal data means any information relating to an identified or identifiable individual.

Account data includes your name, email address, phone number, login credentials for our Services.
Profile data includes your username and profile photo for our Services, purchases, orders and preferences.
User content is anything you post, submit, share, create or communicate through our Services.
Usage data is processed to understand how you interact with our Services, including page views, traffic to and from our sites, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs).
Device data includes data from your computer or mobile device about the device and connection, such as device settings, connection type, IDFA, IDFV, OAID, MAC address, OS and browser type, language settings, mobile carrier and manufacturer.
Location data is information that identifies with reasonable specificity your location by GPS, WiFi or bluetooth sensors. We only collect it with your consent to provide location-based services.
Cookie data is stored in cookies and similar technologies as described in our Cookie Policy.

We also collect aggregated data, which is data combined from many individuals and does not identify you personally. Aggregated data helps us understand trends and customer needs so we can better consider new features or tailor content.

We do not collect sensitive personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a person, data concerning health or data concerning a person’s sex life or sexual orientation.

How We Get The Data

We use tools and methods to collect and generate data, including:

Direct collection. You provide data when you: create an account; purchase products; sign up for newsletters, respond to surveys.
Indirect collection. Your activity on our Services provides data. This includes:
- Cookies and similar tracking technologies to analyze trends, administer our Services, track users’ movements, and gather broad demographic data. Our Cookie Policy provides more info and explains your cookie choices.
- Location-enabled services for location-based functionality and content. You can revoke permission anytime by changing your device’s location services settings.
- Log data and device data collected through our applications and websites.
Data from other sources. When using our Services or third party services like social networks integrated with our Services, we receive data about you from the provider, platform or social network.

Use of Your Personal Data

We only process data for specified, explicit and legitimate purposes and will not further process the data in a manner incompatible with those purposes. We collect and use your personal data when needed to provide our Services and for our operational and business purposes as described in this section.

To Provide and Maintain Our Services

Set up accounts and profiles.
Enable security, payments, orders, shipping and fulfillment.
Provide technical, product and other support and help keep our Services safe and secure.
Send marketing communications, reminders, technical notices, updates, security alerts and support and administrative messages.
Administer rewards, surveys, sweepstakes, contests or other promotional activities or events sponsored or managed by us or our business partners.
Respond to your inquiries related to employment opportunities or other requests.
Consider job applicants for open positions.
Link or combine data we collect to provide and improve our Services, including customer support.
Prevent and address fraud, breach of policies or terms, and threats or harm.

To Improve, Personalize and Develop Our Services

Administer focus groups and surveys.
Gain insights about how you access and use our Services to test features in development and measure performance.
Perform analytics and conduct customer research to inform updates to our Services.
Customize your experience by serving you relevant content and features based on your activity, interests and communication preferences.

To Market, Advertise and Promote

Send promotional messages, marketing, advertising and other information based on your preferences and social media advertising through social media platforms.
Administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities or events sponsored or managed by us or our third party partners.
Analyze advertising efforts to learn more about customers.

As Required to Operate Our Business

Manage payments, fees, taxes and transaction fulfillment.
Comply with policies, applicable laws and regulations and pursue available remedies and limit damages.
Protect our rights and property and prevent fraudulent, prohibited or illegal activity.

With Your Consent

We may use data for other purposes that are clearly disclosed to you at the point where we request your consent.

Automated Decision Making

We do not use automated decision making or profiling.

Sharing Your Personal Information

We do not sell your personal data. We only disclose it with vendors and business partners who help us provide our Services or for legal compliance and protection as described below:

Vendors and Business Partners:

Service providers. Companies that provide services for us, like website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure, customer service, email delivery, marketing, auditing and other services.
Measurement. Partners who help us understand and analyze usage data, such as analytics providers.
Social media. Social media providers if you interact with social media accounts integrated in our Services.
Corporate transactions. Parties to transactions, such as potential mergers, acquisitions, consolidations, sales of assets or dissolutions and the advisers involved.
Legal compliance and protection. Third parties as required by applicable law and similar disclosures, such as to respond to subpoenas or other legal process; or (b) exercise or defend the rights and safety of us, our Services or third parties including to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to any person, us, or the Services.

Aggregated or Anonymized Data:

We may disclose or use aggregated or anonymized data for any purpose. For example, we may share aggregated or anonymized data with prospects or partners for business or research purposes, or better optimize our services.

Data Retention

We keep your personal data while your account is active or for as long as needed to provide Services. We also retain it for legitimate business purposes and to comply with laws. We will delete your data after a reasonable period of inactivity.

Some situations when we may retain personal data longer:

As required by law, such as tax regulations, accounting rules and other legal obligations.
As advisable to protect or defend our legal rights, prevent fraud, collect fees owed, resolve disputes and enforce our agreements.

Data Protection and Security

We are committed to protecting your data and employ reasonable physical, technical and administrative safeguards designed to secure it from unauthorized access, use and disclosure. For example:

Access is restricted to authorized employees and contractors on a need-to-know basis
Data is stored in secure operating environments that are continually monitored
We review and assess security practices regularly.

However, no electronic data transmission or storage can be guaranteed 100% secure. We cannot guarantee the security of information about you that we maintain. The transmission of data via the internet is not completely secure. Although we aim to protect your data, we cannot guarantee the security of your information transmitted through our Services; any transmission is at your own risk. Once we receive your data, we use procedures and security features designed to prevent unauthorized access.

Your Choices About Your Information

Marketing Communications. You may opt out of receiving promotional messages from us by following the instructions in those messages. If you opt out, we may still send non-promotional communications, such as security alerts and notices related to your access and use of our Services.

Mobile Push Notifications/Alerts. With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability or functionality of our Services. For more information about cookies and how we use them, please see our Cookie Policy.

Interest-Based Advertising. Some third parties may advertise on our Services and engage in tailored advertising and marketing, for instance based on your activity across websites, apps and devices. You can opt out of interest-based advertising through the options provided by the third party services, as described in our Cookie Policy.

Processing for Automated Decision Making/Profiling. We do not process your data for automated decision making or profiling.

In addition to the above choices, you may have certain rights to request access to or deletion of your data. Please see “Your Privacy Rights” below.

Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, data or other practices of any third parties, including any third party operating any website, mobile application or service to which our Services link. The inclusion of a link does not imply endorsement of the linked site or service by us.

Please note that we are not responsible for the data collection, privacy, or security practices of third party services such as:

Social Media. Our Services may include integration with social media features, like Facebook commenting, Twitter tweet modules, Google+ widgets. Your use serves as consent to the information collection and use terms of the relevant social media platform. Please refer to their privacy policies for details on how they handle your data.

Other Linked Sites. We may provide links to or compatibility with other services so you can access account information or function with linked services, like using Facebook Login. We are not responsible for how the provider treats your data. Please carefully review their privacy policies.

Children’s Privacy

Our Services are intended for a general audience and not directed to children under 13. We do not knowingly collect, use or share personal data from children under 13 without prior parental consent, except as permitted by law to protect children. If we learn that we collected personal data from a child under 13, we will delete it. Please contact us if you believe we collected or processed data from a child under 13 without consent.

International Data Transfers

We are headquartered in the United States. Your information may be collected, used, transferred and accessed by us in the United States and by our vendors and business partners elsewhere in the world. By using our Services, you expressly acknowledge and consent to the processing of your information in other countries. Laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to your data may be different from the privacy laws of your country or region.

Your California Privacy Rights

If you are a California resident, California law provides you certain privacy rights that are broader than many other states. We adhere to the California Online Privacy Protection Act and other California privacy laws and comply with their substantive requirements.

Right to Know and Access. You may request a list of personal information we have collected about you in the prior 12 months and details about how we use it, share it, and your rights regarding it. Twice per year, you may request free of charge: (1) a copy of the specific pieces of personal information we have collected about you; and (2) a list of the categories of personal information we have collected, the categories of sources of that information, the business purposes for collecting it, and details about who we shared it with.

Right to Delete. You may request that we delete the personal information we have collected from you, subject to certain exceptions under applicable law.

Right to Non-Discrimination. You have the right to exercise your privacy rights without suffering discrimination. Accordingly, unless permitted by law, we will not deny you goods or services, charge you different prices or rates, or provide you a different quality of goods and services if you exercise your privacy rights.

Shine the Light Law. California residents may request and obtain from us once per year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.

To make a request under the California Consumer Privacy Act, please contact us. We will verify and process the request as required by law.

Your Privacy Rights, Choices and Access

If you would like to manage, change or delete your personal data, we will respond to your request as soon as reasonably possible and within the timeframes required by law. Write to us at [email protected] with the subject “Privacy Rights”.

In most cases you may:

Delete Data: Request deletion of your personal data.
Change or Correct Data: Request correction or changes to any of your personal data.
Port Data: Request receipt or transfer to 3rd parties of data we have about you.
Limit Use: Request limits on how we can use your personal data.
Object to Use: Object to certain use of your personal data.
Access Data: Request access to your personal data.

Changes to Our Privacy Policy

We may change this privacy policy from time to time. We will post any privacy policy changes on this page with a notice that the privacy policy has been updated and notify you if the changes are significant by either sending a notice to the email address you provided to us or by placing a prominent notice within the Services. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. We encourage you to review this privacy policy periodically to be informed about how we are protecting your information.

How to Contact Us

If you have questions or concerns about this privacy policy or privacy practices, please contact us at:

Himi® Gouache Paint, Paints, Gouache Refill
Attn: Privacy Officer
Email: [email protected]